Email marketing is hitting the right chords in 2024 already. 

And, with great advancements in technology and the development of AI tools that can easily automate most of your time-consuming and tedious tasks, many have failed to take advantage of email marketing because you need to have a whole different kind of expertise and human resources to be a pro at it.

Many professionals know that there is much more to email marketing than simply sending emails and waiting for subscribers (if they did subscribe) to take action. It requires hours of planning and executing strategies that generate the desired results. But thanks to email marketing automation tools, we can now create effective and efficient campaigns in a short time. 

All you need to do is hire an expert in this field who can work with you like an extended team. You won’t have to go through the hassle of hiring an in-house team of talented individuals. 

In this article, we will get to know why you need to invest in email marketing tools, as well as how you can pick the right tool for you. And as a bonus, we’ve also listed the 5 best email automation tools every business should have.

Why Invest in Email Marketing Tools? 

You might be wondering: “Why do I need to invest in email marketing tools when I can hire an extended team?” 

Well, if you simply hire an email marketing service provider, you are just handing over your responsibilities to them. But when you hire a professional team that incorporates new-age tools boasting cutting-edge technology for automation, you are also deciding your company’s growth and fulfilling your objectives. 

Email is considered one of the most effective channels for marketing, with 79 percent of marketers placing it in their top 3. The global market for email marketing software was worth $7.5 billion in 2020.

Here are the apt benefits of tools that will clear the air of doubt. 

Improved Deliverability: Right Place at the Right Time 

If your only concern is sending emails week after week, you will be left wondering why the results aren’t visible yet. Maybe you forgot to wonder if your emails landed at the right place at the right time or found their way to the spam folder. 

With tools like these, you’ll be able to build a stronger reputation and avoid spam filters. Plus, your audience can also get convinced to add you to their safe sender list. These tools also integrate data to help you deliver your emails at the right time when your audience is most active. 

Segmentation: Speak to the Hearts of Your Audience 

You can’t just send the same email to all your subscribers. When you get new subscribers, you send them welcome emails. Those who have previously purchased your products/services would need emails to retarget them and convince them to buy again. 

Those who left items in their cart would need different emails. So, you need to segment your audience based on different factors like demographics (age, gender, location, etc.), interests, buying behavior, etc. 

These tools can help you sort and target your audience with custom emails that are unique to each one of them. It should feel like it was written for them. 

Personalization: Because Generic is Boring

How do you feel when you go to the store next door, and they call you by your first name? And when you ask for an item, the store owner knows exactly which brand you prefer. 

Of course, you will feel great and come back to buy again whenever you need something. That’s what personalization in email does to your brand. The recall value of personalized emails is unparalleled. 

By automating your campaigns with marketing tools, you can personalize emails for large numbers of subscribers with just a few clicks. 

Analytics: Decoding the Email Matrix 

These tools make it easy to track and store the performance of your emails and your campaigns in real-time. You can also analyze them and make significant improvements to them to help them perform better. 

But How Do We Select the Right Email Marketing Automation Tool? 

Picking the right tool can be pretty easy if you follow the following checklist:

Clean and Decluttered User Interface

If you are a beginner with no experience designing emails, check out which tools offer drag-and-drag features with a seamless experience for a UI. 

Endless Possibilities of Automation 

Learn about the automation capabilities of your tools. Ask yourself: In what areas can a tool offer automation? 

And in what areas do I need automation? Segmenting, personalizing, behavior-triggering emails, etc., benefit your email marketing campaigns. 

Ability to Integrate With Other Tools 

Check out a tool that can seamlessly integrate with other marketing tools. If you have an online store, find which automation tool will work best alongside your eCommerce store. 

Scalability and Pricing

Can your email marketing tool manage a large audience when you look to expand? Look for the cost and hidden subscription plan to see if it fits your budgeting norms. 

Top 5 Email Marketing Tools Every Business Should Incorporate

Here are some of the top tools that even pro marketers use to create huge and successful campaigns:



Mailchimp is an all-in-one platform for all your email marketing needs. It has multiple templates, through which you can design eye-popping templates with the drag-and-drop feature in no time. 

You can also divide your subscribers into segments and sub-segments based on different factors. You can track and analyze all the activities in the emails you send. How many people clicked on a link, on which particular link, everything. 

You can also A/B test your emails to learn which one performs better. All these factors will put you in a better position to make better decisions about your future email marketing campaigns. 

Constant Contact 

Constant Contact

Constant Contact is highly recommended for beginners because of its user-friendly interface. If you are a startup or a small business that wants to see if these email marketing tools are good for your business, Constant Contact is your choice. 

It has a lot of key features that will help you email marketing campaigns like CRM, automation, etc. You can integrate it with 3rd party applications like Shopify, WooCommerce, etc., or on whatever platform your website is. 



SendinBlue is the real testimony to automation. It helps you create drip campaigns, where you can dynamically change your further emails based on actions taken by your recipients. 

It requires little human effort and does a lot of operations through automation mechanisms. 

For example, if someone adds items to their cart and forgets to purchase them for whatever reason, SendinBlue can help you send instant emails with reminders. 



HubSpot is central to all email marketing activities. From the creation of designs to writing catchy subject lines and body copy, HubSpot services include everything possible for automation. Having everything in one place gradually benefits you heavily. No bothering about integrating and managing 3rd party tools. It is perfect for the CRM that you will need in the middle of your campaigns and after they end. HubSpot also helps with hyper-targeting and hyper-personalization. 



GetResponse is an amalgamation of most of the email marketing automation tools we discussed. It has a user-friendly interface with a drag-and-drop email builder. 

It can help in designing emails, even if you have no design background. Not only that, but it can help you design landing pages that convert and craft email content that sells.

Statistic- More than 77% of consumers prefer to receive marketing messages via email as compared to other channels. 

More than 77% of consumers prefer to receive marketing messages via email as compared to other channels. 

Key Takeaways 

Email marketing isn’t for second guesses anymore. You have to be direct and target your audience by personalizing your emails in a way that you can start conversations with them. 

With the help of these email marketing automation tools and services, you can direct your marketing strategies on the path to salvation. 

Let bygones be bygones. Let’s get your marketing objectives back on track.

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